SEO SERVICES NZ
SEO, GEO & AIO
for New Zealand.
Search engine optimisation built for NZ businesses. Three layers — classic SEO, Generative Engine Optimisation, and AI Optimisation — so you rank on Google, get cited by ChatGPT, and stay visible everywhere AI starts to recommend businesses to your customers.
Webgun is an SEO agency based in Henderson, West Auckland — serving Auckland businesses and clients nationwide.
THE THREE LAYERS
SEO is the floor. GEO is the present. AIO is the next decade.
Search isn't a single channel anymore. Customers find you through Google's blue links, through AI-generated answers, and increasingly through AI assistants that book, compare, and recommend on their behalf. We work across all three.
SEO
Search Engine Optimisation
The classic layer. Technical health, on-page structure, content depth, and links — so you rank on the traditional Google results page where intent-led searches still convert.
GEO
Generative Engine Optimisation
Get cited by ChatGPT, Perplexity, Claude and Google AI Overviews when customers ask AI for recommendations. Structured answers, FAQ schema, and entity consistency do the work.
AIO
AI Optimisation
The umbrella above GEO. Optimising for every surface where AI mediates discovery — AI Overviews, AI assistants, agentic shopping, and in-app recommendations. The next decade of search lives here.
THE NEW REALITY
Why AIO matters now
Google AI Overviews now appear on roughly half of NZ searches. ChatGPT has 200M+ weekly users. Perplexity is replacing Google for a fast-growing slice of professional research. And the next wave — AI agents that book trades, compare quotes, and recommend businesses without human intervention — is already shipping.
Traditional SEO gets you ranking. GEO gets you cited inside AI answers. AIO is the broader practice of being chosen by every AI surface in between. NZ businesses that adapt now will dominate their category for years.
The window is open. It won't stay open long.
Read: GEO vs AIO — what's the difference?WHAT'S INCLUDED
Full-stack search.
RESULTS
+347%
Avg Traffic Increase
90 days
Avg Time to Results
#1
Avg Position for Core KWs
DRILL DOWN
Inside SEO, GEO & AIO.
Six specialist disciplines that make up the full engagement. Each one is its own deep-dive if you want to read more.
Technical SEO
Site speed, crawlability, Core Web Vitals, indexation. The foundation Google rewards.
AI Search Optimisation
GEO — get cited by ChatGPT, Perplexity, Claude and Google AI Overviews.
Local Pack Rankings
Google Business Profile, Maps 3-pack, NAP consistency, review velocity.
Content Strategy
Keyword research, topic clustering, editorial calendar. Content that earns its rank.
Link & Citations
NZ directory citations, partnership outreach, digital PR. Authority signals.
Schema Markup
Structured data that turns prose into machine-readable facts for Google + AI.
SEO BY LOCATION
SEO for
NZ cities.
Each city has its own search market and competitive landscape. Pick yours for a page tuned to the local conditions.
West Auckland SEO
Waitākere · Auckland
Henderson SEO
West Auckland · Waitākere
Auckland SEO
Auckland Region
Wellington SEO
Wellington Region
Christchurch SEO
Canterbury
Hamilton SEO
Waikato
Tauranga SEO
Bay of Plenty
Dunedin SEO
Otago
Queenstown SEO
Otago / Southern Lakes
Mount Maunganui SEO
Bay of Plenty
Whangarei SEO
Northland
Rotorua SEO
Bay of Plenty
Taupo SEO
Waikato / Central Plateau
Wanaka SEO
Otago / Southern Lakes
Palmerston North SEO
Manawatu
Napier SEO
Hawke's Bay
Hastings SEO
Hawke's Bay
Nelson SEO
Top of the South
New Plymouth SEO
Taranaki
Greymouth SEO
West Coast
Kerikeri SEO
Northland
Te Awamutu SEO
Waikato
Motueka SEO
Tasman
Whakatāne SEO
Bay of Plenty
Levin SEO
Horowhenua
Masterton SEO
Wairarapa
Blenheim SEO
Marlborough
SEO SERVICES NZ — FAQ
Common questions about
SEO in New Zealand.
Where is Webgun based?
Webgun is an SEO agency based in Henderson, West Auckland — serving Auckland businesses across the central isthmus, North Shore, West Auckland and South Auckland, plus clients nationwide. As a Henderson-based SEO agency we know West Auckland search behaviour intimately — local-search density, mobile share, and the categories of queries that actually convert in our part of the city.
How much do SEO services cost in NZ?
SEO scope depends on the size of your site and how competitive your keyword market is. Auckland and Wellington markets typically need 6–9 months of consistent work before traffic compounds. We quote in writing after a free audit — and back it with the guarantee: if we don't improve your rankings within 90 days, we keep working at no extra cost until we do.
How is Webgun different from other SEO companies in New Zealand?
Most NZ SEO firms still optimise only for the classic Google blue-link results page. Webgun runs a three-layer practice — SEO, GEO and AIO — so you also get cited inside AI Overviews, ChatGPT, Perplexity and Claude when customers ask AI for recommendations. We are an SEO company built for the next decade of search, not the last.
Do you offer SEO services in Auckland specifically?
Yes. Webgun is based in Henderson, Auckland and runs SEO campaigns for Auckland businesses across the central isthmus, North Shore, West Auckland and South Auckland. We also run search engine optimisation for businesses in Tauranga, Christchurch, Wellington and the rest of New Zealand.
How long does SEO take to work in New Zealand?
For most NZ markets, expect 3 months for technical and on-page lifts, 6 months for content depth to start ranking, and 9–12 months for sustained category dominance. Local-search and AI-search results often move faster — within 30–60 days for well-structured GEO/AIO work.
What is GEO and how is it different from SEO?
SEO targets traditional Google search results. GEO (Generative Engine Optimisation) targets AI engines — ChatGPT, Google AI Overviews, Perplexity, Claude — that increasingly answer questions directly without sending users to websites. NZ businesses that adopt GEO now will dominate AI-search recommendations for their category.
OUR PROMISE
Rank on Google in 90 days — or you don’t pay.
If your search visibility hasn’t measurably improved in 90 days, monthly billing pauses while we keep working. Apply for the free audit and fit check.
See the SEO GuaranteeReady to dominate search?
Get a free SEO, GEO & AIO audit. We'll show you exactly where you're losing traffic — and where AI is already recommending someone else.
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