OUR SERVICES
What we do.
Four services that compound. We build the website, rank it on Google, get it cited by ChatGPT, run the Google Ads that fill the gap while organic catches up, and tune the conversion rate so every visitor is worth more. One agency, one bill, one accountable team.
THE WEBGUN MODEL
A modern NZ agency,
engineered for AI search.
The agency model we inherited was built for a different web. Big retainers, slow timelines, project managers who never touch the work, and an output you cannot really measure. We took that apart. Webgun ships in weeks, prices in writing, and tracks every dollar to a lead, a call, or a sale.
The web that customers actually use in 2026 is split — classic Google search, the local 3-pack, and an increasingly large layer of AI-driven recommendations from ChatGPT, Perplexity, Claude and Google AI Overviews. A site built for only one of those channels is competing on a third of the surface. We build for all three from day one.
Four services exist because they are the four real levers. The site is the foundation, SEO and GEO make it findable, Google Ads fills the early traffic gap, and CRO converts what arrives. You do not need all four — but you do need the ones that map to where your business actually leaks.
We pick scope at the audit, not at the sales pitch. Every engagement starts with a free site audit that produces a written report of what is working, what is broken, and which of the four services would lift the metric you care about most. If only one fits, we say so. If none fit, we say that too.
THE FOUR SERVICES
Pick one or stack them.
Each service is a standalone engagement with its own fixed scope and fixed price. Most clients start with one and add the next when the first is paying back.
SEO, GEO & AIO
Three layers of search, one strategy. Rank on Google, get cited by ChatGPT, and stay visible across every AI surface that recommends businesses.
Google Ads
Every dollar tracked. Every click optimised. We build campaigns that generate revenue, not just traffic.
Web Builds
AI-powered sites built in weeks, not months. Fast, beautiful, and engineered to convert from day one.
CRO
Stop losing customers at the last click. We test, measure, and optimise until your conversion rate is a competitive advantage.
HOW IT FITS TOGETHER
Four levers, one compounding engine.
Web Builds are the foundation. A site that loads fast on mobile, ranks on Google, and gets cited by AI search engines is non-negotiable in 2026. Everything else compounds on top of a fast, schema-rich, mobile-first site — and breaks on top of a slow one.
SEO, GEO & AIO is what makes the site findable. Classic technical and on-page SEO gets you ranked on Google. GEO (Generative Engine Optimisation) gets you cited by ChatGPT, Perplexity and Claude. AIO (AI Optimisation) gets you placed in Google AI Overviews. Skip one layer and you are invisible to a third of the search surface.
Google Ads fills the gap. Organic SEO compounds over 6–12 months — paid search delivers visitors from week one. Most clients run Google Ads aggressively in months 1–6, then taper as organic ranks consolidate. We track every dollar to a conversion, not a click.
CRO multiplies what the other three deliver. A 20% conversion lift on existing traffic is worth more than a 20% traffic lift, and costs a fraction as much. CRO is the only service that gets better the more traffic the other three send.
Not sure where to start?
Get a free audit. We'll show you exactly what's working, what's broken, and where the biggest opportunities are.
Get a Free Audit