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TOPIC · GEO

GEO — Generative Engine Optimisation

Get your business cited by ChatGPT, Perplexity, Claude and Google AI Overviews. The signals AI engines actually use, and how NZ businesses build them.

8 articles

GEO10 min read
GEO

Get Your Business Recommended by ChatGPT (NZ)

Seven practical steps to get ChatGPT, Google AI Overviews and Perplexity to recommend your NZ business, from crawler access to reviews, with real examples.

25 Sept·10 min read
GEO9 min read
GEO

What Is AI SEO? GEO and AI Optimisation Explained

AI SEO, GEO and AIO all mean making your business the one AI tools recommend. What each term means, what changes from SEO, and what stays the same.

25 Sept·9 min read
GEO7 min read
GEO

AI Overviews in NZ — How NZ Search Differs from the US

AI Overviews behave differently in NZ search than in the US — coverage, citation patterns, and query types all diverge. What NZ businesses should know.

18 May·7 min read
GEO6 min read
GEO·Queenstown

Queenstown Hospitality: Win the International Search

Queenstown hospitality competes for international visitor search — how to defend bookings from OTAs and get cited by ChatGPT for "best dinner Queenstown".

18 May·6 min read
GEO8 min read
GEO·Rotorua

Rotorua Tourism SEO: Get Cited by ChatGPT

Rotorua tourism + cultural businesses get cited by ChatGPT and AI Overviews when GEO foundations are in place. The playbook that wins AI-search recommendations.

10 May·8 min read
GEO9 min read
GEO·Queenstown

Queenstown Tourism SEO: Winning International Search in 2026

Queenstown tourism is the most international-search-driven NZ market. How to get cited by ChatGPT, defend against OTAs, and own direct bookings in 2026.

8 May·9 min read
GEO6 min read
GEO·Tauranga

Tauranga Tradies: Get Cited by ChatGPT

How Tauranga plumbers, sparkies, and builders show up when customers ask ChatGPT, Perplexity, or Google AI for a tradie — the GEO signals that actually matter.

8 May·6 min read
GEO8 min read
GEO

GEO Explained: Get Cited by ChatGPT & Google AI

Generative Engine Optimisation (GEO) is how your business shows up when customers ask AI instead of Google. What it is, why it matters in NZ, how to do it.

15 Apr·8 min read

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