LOCATION · NZ-WIDE
New Zealand Business Blog
Practical SEO, GEO, AIO and web performance writing for NZ businesses — the foundational articles that apply everywhere in the country.
14 articles
NZ Electrician SEO: Three-Phase, Solar, EV Markets
NZ electrician SEO playbook — Electrician schema, GBP setup, EV charger + solar service depth, AI-search foundations. The fundamentals that win in every NZ city.
NZ Plumber SEO: Local Pack, Reviews, Schema
NZ plumber SEO playbook — Plumber schema, GBP optimisation, review velocity, named-suburb content, AI-search foundations. The fundamentals that win in every city.
NZ Local Pack in 2026: 4 New Ranking Signals
Google's local-pack algorithm shifted in 2026. The 4 ranking signals that gained measurable weight — and what NZ businesses should action.
Why Your NZ Site's Bounce Rate Lies
GA4's bounce rate is misleading for most NZ businesses — what it actually measures, what real engagement looks like, and why you should stop worrying about it.
NZ Business Schema.org Cheat Sheet for 2026
Practical schema.org reference for NZ businesses — which schema types matter for which business type, what to include, what to skip.
The 12-Page NZ Business Website: When Less Is More
Most NZ business sites should be smaller, not bigger. Why 12 focused pages outperform 50 thin ones — and exactly which pages every NZ business actually needs.
AI Overviews in NZ — How NZ Search Differs from the US
AI Overviews behave differently in NZ search than in the US — coverage, citation patterns, and query types all diverge. What NZ businesses should know.
Google's March 2026 Update — What Changed for NZ
Google's March 2026 core update reshuffled NZ local-pack rankings and shifted AI Overviews coverage. The changes that matter and what to action now.
GEO vs AIO: What's the Difference (and Why Both Matter)
GEO gets you cited inside AI answers. AIO is the umbrella above it — every AI surface that recommends businesses. Here's how the two differ and where to start.
GEO Explained: Get Cited by ChatGPT & Google AI
Generative Engine Optimisation (GEO) is how your business shows up when customers ask AI instead of Google. What it is, why it matters in NZ, how to do it.
Why Your Site Loads in 4s — What 1s Costs You
A 1-second delay drops conversions by 7% and SEO rankings start to slide. Here's why most NZ websites are slow, and exactly how fast they should be.
Cloudflare vs Traditional NZ Hosting
Most NZ small businesses pay $20-$40/month for slow hosting that costs them rankings and conversions. Why Cloudflare-style edge hosting is the new default.
AI in Web Design: Where It Helps and the New Agency
AI is changing what a web agency can do — but only when used in meaningful ways. The honest read on what works, what's hype, and how Webgun uses it.
The Free Website Audit Every NZ Business Should Run
A 47-point website audit checklist used on every Webgun build — speed, SEO, GEO, conversion, and security. Audit your own site in under an hour.
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